REVIEW: Rich Brian releases album “Amen” – and it’s worth listening
When Brian Imanuel was 16 and released his debut single “Dat $tick” in 2016, the young rapper took the hip-hop world by storm with a fanny pack and pink polo.
After self-teaching himself vernacular English at a young age, Indonesia-born Imanuel (stage name now Rich Brian) started off his career as nothing more than a Vine star and YouTuber, sharing his darkly ironic humor in videos like “how to microwave #bread.” His single, initially released as a joke on YouTube, attracted the attention of established artists like Ghostface Killah and 21 Savage, who he has, since then, collaborated with.
Now 18 years old and signed to record label 88 Rising, Imanuel has finally released his official debut album “Amen,” a refreshing mix of the self-produced beats that brought him up in the game in addition to newer emotional tracks.
The song “Attention,” featuring Offset (one of the Migos), is just one example of Imanuel combining clever wordplay, a menacing beat and his deep voice to create an amazing song. Another song, “Chaos,” is a self-celebration of his eighteenth birthday where he boasts the successes he’s earned at such a young age – a recurrent theme laden throughout the album.
With a more serious tone, songs like “Amen” – the album’s namesake – explain Imanuel’s path to fame and loneliness.
“Twenty mirrors in my crib, I’m hanging with my friends,” Imanuel sings in “See Me”, saying how the only person he has is himself.
Other tracks such as “Glow Like Dat” recount his one and only romantic relationship which was long-distance and ultimately unsuccessful as he lived in Jakarta at the time.
“I’ll let you do what you want, no need for explanation/ You go through my mind all day, all night, it feels like immigration,” Imanuel raps in the song.
Overall, “Amen” is a great album that covers a wide variety of hip-hop for Imanuel, including sides never before seen from him. It is the culmination of his evolution from a small time social media celebrity to a real full-time artist, something that Rich Brian has proven himself to be.